About

My name is Victoria, and I love a good story.

I am at heart a creative, both professionally and personally. Professionally, that has included being the editorial director of American Farmhouse Style magazine for almost 10 years, and now being a freelance writer, editor and content marketer for various companies.

Personally, my creative outlets are myriad: DIY home improvement, gardening, fiction writing, piano playing and crafting. I also appreciate imbibing a good story as much as telling one, and usually read 70-100 books each year.

Some of my favorite accomplishments, both personal and professional, include:

  • Growing the American Farmhouse Style Instagram account to over 300,000 followers.
  • Speaking at Haven Conference to teach women influencers how to get published in a magazine.
  • Writing, editing and photographing a family cookbook to preserve and pass down over 40 family recipes from as early as the 1940s.
  • Coordinating year-long “Project Home” builds to drive revenue to American Farmhouse Style magazine and expand the brand’s audience through partnerships with advertisers and social media influencers.
  • Being the wife of a wonderful husband, and mom of three beautiful daughters.

How about some next steps?

  • Work with me: You can connect with me at vvanvlear (at) gmail.com.
  • Follow along with my (admittedly infrequent) blog posting.
  • See what I’m up to on my Instagram account. (Also admittedly infrequent. Hey, what can I say? I’m a working mom with little kids.)