About

My name is Victoria, and I love a good story.

I am a creative at heart, both professionally and personally. Professionally, that has included being the editorial director of American Farmhouse Style magazine, and now running a small creative studio that does everything from writing and editing to content creation, marketing, brand and platform development, and even the occasional ghostwriting.

Personally, my creative outlets are myriad: DIY home improvement, gardening, fiction writing, piano playing, and crafting. I also appreciate imbibing a good story as much as telling one, and usually read 70-100 books each year.

Some of my favorite accomplishments, both personal and professional, include:

• Growing the American Farmhouse Style Instagram account to over 300,000 followers, and Beth Moore’s YouTube channel to over 100,000 subscribers (and counting).
• Speaking at Haven Conference to teach women influencers how to get published in a magazine.
• Writing, editing and photographing a personal family cookbook to preserve and pass down over 40 family recipes from as early as the 1940s.
• Coordinating year-long “Project Home” builds to drive revenue to American Farmhouse Style magazine and expand the brand’s audience through partnerships with advertisers and social media influencers.
• Being the wife of a wonderful husband, and mom of four beautiful daughters—my own set of little women.

How about some next steps?

• Work with me: You can connect with me at vvanvlear (at) gmail.com.
• Follow along with my (admittedly infrequent) blog posting.
• See what I’m up to on my Instagram account. (Also admittedly infrequent. Hey, what can I say? I’m a working mom with children.)